PrimeGenesis Blog

The Merger & Acquisition Leader’s Sub-Playbook #1: Strategy

The Merger & Acquisition Leader’s Sub-Playbook #1: Strategy

Per our earlier article on A Merger & Acquisition Leader’s Playbook For Success, avoid the traps of poor strategic focus, poor cultural integration or poor delivery of synergies by leveraging the full playbook and its seven sub-playbooks: Strategic, commercial,...

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How To Choose The Right Next Job

How To Choose The Right Next Job

In an earlier article I suggested a BRAVE approach to finding your next job. It gives you a framework for adding deliberate thinking to an emotional process and your ultimate choice. The crux of the issue is getting at the right weighting of the dimensions driving...

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Why You Should Switch From Sales Funnels To Revenue Funnels

Why You Should Switch From Sales Funnels To Revenue Funnels

Some think this is a matter of semantics with no material difference between sales funnels and revenue funnels. They’re wrong. Manage sales funnels for transactional sales. Manage revenue funnels for customer lifetime value. While every sales and revenue funnel there...

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The Luck Of Being Ready For And Open To Opportunities

The Luck Of Being Ready For And Open To Opportunities

Do you see what’s wrong with this article’s headline? It’s not a definition of luck, it’s a formula for success. To a great degree, the specific opportunities that come your way are the luck piece. The hard work and preparation to be ready to deal with those...

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Why The Right Level Of Customer Service Is A Strategic Choice

Why The Right Level Of Customer Service Is A Strategic Choice

While different organizations provide different levels of service—from dismissive to reluctant to systematic to reactive to anticipatory—the most effective do it by choice. They understand the return on their service investment and invest appropriately. For those...

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