PrimeGenesis Blog

A Masterclass In Personal Branding By Amanda Gorman
22-year-old poet Amanda Gorman burst into the country’s attention at Joe Biden’s inauguration like a brilliant sunrise. She’d been honing her craft for years below the horizon and the light of her personal brand had been growing steadily, living three lessons for...

Access Your Artistic Side To Lead Through Uncertainty.
22-year-old poet Amanda Gorman burst into the country’s attention at Joe Biden’s inauguration like a brilliant sunrise. She’d been honing her craft for years below the horizon and the light of her personal brand had been growing steadily, living three lessons for...

Relearning CEOs’ Real Job From Bob Swan’s Failure At Intel
How is this a surprise? How many times do we have to watch companies put the wrong person in the wrong job? Bob Swan was a rock-star CFO and the wrong person to lead a technical design-focused company like Intel. At Intel, the “E” in CEO stands for Enable. They need...

Culture Is The Collective Character Of A Society. Manage It Or Perish.
Whether your society is a company, family, tribe or country, its culture is the combination of the characters of its members. While some members have more influence, all have some. So, manage positive and negative deviation from true fit - especially when hiring and...

Relooking At The Only Three Job Interview Questions
Yes, Virginia. There are only three interview questions. It was true when I first wrote about them in this publication in April 2011. And it’s still true. What’s changed is the order in which you should ask them and what you should look for in answers. The questions...

Three Keys To Improving Accountability (And Your Leadership)
“Accountability” is on every Corporate Buzzword Bingo sheet. It’s like “strategy,” “synergy”, and “collaboration,” in that it means different things to different people in different situations. Let’s start with Webster’s definition: “Answerable or responsible to the...

Applying The Current Best Thinking Framework To Your Own Career Development
If you are the best you can be, the only way to go is down. Couple that with former Stanford Business School dean, Robert Joss’s insight that only 20% of leaders have the confidence required to be open to help and the only possible conclusion is that we’re all works...

How To Gain Leadership Experience Without Experience
While artistic and scientific leaders can build strengths on their own for the most part, interpersonal leaders’ essential ability to interconnect can be built only by doing it. Strengths are made up of innate talents, learned knowledge, and practice-honed skills....

How To Beat The Odds And Make Equal Partnerships Work
Most of the time, equal partnerships are hard to make work because they are not actually equal. Furthermore, even if they are equal for one brief shining moment, they don’t stay equal. If you want to beat the odds and make your partnership work, you either need to...

How To Keep Your Communication Plans From Getting Derailed By Leaks
Not going to happen. If you think leaks are not going to happen, you’re wrong. With the Internet, everyone is a publisher. So, everyone can leak your plans. You have to assume leaks are going to happen. And, if you think you can keep them from derailing your carefully...
