PrimeGenesis Blog

A Masterclass In Personal Branding By Amanda Gorman

A Masterclass In Personal Branding By Amanda Gorman

22-year-old poet Amanda Gorman burst into the country’s attention at Joe Biden’s inauguration like a brilliant sunrise. She’d been honing her craft for years below the horizon and the light of her personal brand had been growing steadily, living three lessons for...

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Access Your Artistic Side To Lead Through Uncertainty.

Access Your Artistic Side To Lead Through Uncertainty.

22-year-old poet Amanda Gorman burst into the country’s attention at Joe Biden’s inauguration like a brilliant sunrise. She’d been honing her craft for years below the horizon and the light of her personal brand had been growing steadily, living three lessons for...

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Relearning CEOs’ Real Job From Bob Swan’s Failure At Intel

Relearning CEOs’ Real Job From Bob Swan’s Failure At Intel

How is this a surprise? How many times do we have to watch companies put the wrong person in the wrong job? Bob Swan was a rock-star CFO and the wrong person to lead a technical design-focused company like Intel. At Intel, the “E” in CEO stands for Enable. They need...

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Relooking At The Only Three Job Interview Questions

Relooking At The Only Three Job Interview Questions

Yes, Virginia. There are only three interview questions. It was true when I first wrote about them in this publication in April 2011. And it’s still true. What’s changed is the order in which you should ask them and what you should look for in answers. The questions...

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Three Keys To Improving Accountability (And Your Leadership)

Three Keys To Improving Accountability (And Your Leadership)

“Accountability” is on every Corporate Buzzword Bingo sheet. It’s like “strategy,” “synergy”, and “collaboration,” in that it means different things to different people in different situations. Let’s start with Webster’s definition: “Answerable or responsible to the...

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How To Gain Leadership Experience Without Experience

How To Gain Leadership Experience Without Experience

While artistic and scientific leaders can build strengths on their own for the most part, interpersonal leaders’ essential ability to interconnect can be built only by doing it. Strengths are made up of innate talents, learned knowledge, and practice-honed skills....

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How To Beat The Odds And Make Equal Partnerships Work

How To Beat The Odds And Make Equal Partnerships Work

Most of the time, equal partnerships are hard to make work because they are not actually equal. Furthermore, even if they are equal for one brief shining moment, they don’t stay equal. If you want to beat the odds and make your partnership work, you either need to...

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