PrimeGenesis Blog

Veterans Answering The Star-Spangled Banner’s Call
Just like the Star-Spangled Banner is not about a flag, BRAVE leadership is not about you. At their core, both are about purpose – the cause. Our veterans answered that call. Will you?
Ben & Jerry’s, Unilever And The ‘Flavor Graveyard’ Of Past CEOs
a great example of what it takes to converge and evolve when onboarding into a new leadership role

Changing Thymes: How To Know Exactly When To Evolve Your Organization
Anne Sempowski Ward was brought in as CEO of the Thymes fragrance company to take it to the next level. The founder, Stephanie Shopa, had grown the company steadily for more than 30 years. It was in great shape and poised for future growth. Thyme - Wikipedia...

Why Overnight Start Up Success Is A Myth
The real key to success comes from having a better idea, putting effort behind its positioning, tracking down the right resources and working harder than your competitors over an extended period of time

Why You Must Lead Differently As Your Team Grows
Just when you think you’ve got your team and situation figured out, things change - especially when you’re growing. Leading teams of less than 10 people is different than leading teams of 10 to 30, and then leading teams of more than 30 presents additional challenges...

Leadership Lessons From New Republican Messaging On Debt Ceiling
The road to a productive conversation is through a positive, forward looking message and not through messages designed merely to make the others look worse than you.

The Difference Between Value-Creating Corporate Giving And Counterproductive Distractions
Make sure you’re articulating what you’re doing and why it’s good for others AND good for your organization. Keep distractions to a minimum by leveraging and building your existing strengths.
The First-Time Leader: BRAVE Leadership Model
Webinar | Conference Board | George Bradt | October 4, 2013
Gamifying Training and Development

Kroger CEO Transition: No Story Here
Keep the story focused on your customers, offerings, employees and the good you’re doing for the world. Commit to making your major transitions be things no one would ever want to write about or write about with the headline “No Story Here.”
