PrimeGenesis Blog
The New Leader’s Playbook
Webinar | Best Practices Institute | George Bradt | July 9, 2013

How Salesforce And Deloitte Tackle Employee Engagement With Gamification
This is about encouraging BRAVE behaviors.
For each employee, figure out what behaviors have the most impact.
Make sure those employees know what is expected and have the tools, resources and support required to do what they need to do.
Recognize and reward behavioral steps along the way as well as end results.

Dr. Bridget Duffy Puts The ‘Care’ Back Into Healthcare
Every once in a while we all need to hit the reset button and remind ourselves about our shared purpose. A case in point is healthcare where the focus on driving out waste and cost has squeezed out the room for caring.

The Winning Approach To Customer Service Is Just Common Sense
To be clear, either approach to customer service is a viable path to winning. Just don’t get caught in the middle, trying to charge a premium price for low-cost service. And every business is a service business today, in one way or another. Most importantly, if I’m one of your premium customers, answer the phone!

Four Tips For Choosing The Right Business Shortcuts
1. Shortcut tasks others can do better than you can
2. Shortcut administrative tasks
3. Invest in innovation in and around your core benefit
4. Invest to find, secure and serve customers

Your Next Business Challenge: Solve a Problem Shared by Many
People get jobs by solving someone’s problem. People build businesses with systemic ways to solve a problem shared by many others. Just knowing about a problem is not enough. You have to fix it. And, if you can build a repeatable way to fix it, then you can build a business.
As a prelude, find an unsolved problem shared by many people.
Build the strengths required to solve that problem. Solve the problem. Systematize the solutions to maximize the impact.
Follow through to market that solution broadly.

Promoting From Within: Onboarding Risks For Wal-Mart’s Next CEO
Three main onboarding risks:
Fit: Mismatch between personal preferences and the organization’s BRAVE culture – Behaviors, Relationships, Attitudes, Values, Environment. With poor fit, the organization rejects the new member.
Delivery: Failure to deliver expected results, generally because of issues around organization alignment, role expectations, personal strengths or motivation, poor relationships, learning too slow or not building a high performing team.
Adjust: Failure to see or react to situational changes.
Certainly, Bob McDonald had no fit issues when he became CEO of Procter & Gamble after 30+ years at the firm. But he was ousted after a couple of years because he and his team failed to deliver the expected results. Let this be a warning for newly promoted Sallie Mae CEO, John Remondi and the soon-to-be-named new CEO at Wal-Mart.
What it Takes to Empower Front Line Employees
Innovation Follow Through – Diane von Furstenberg
DVF’s ongoing success is directly related to Von Furstenberg’s drive to succeed on her own (at first), prove she was not a one-shot wonder (later), and leave a strong brand as her legacy (now).

Innovation Breakthroughs: Focus on unsolved problem
Many of Bobbi Brown’s innovations have come from thinking “It would make so much sense if…” She describes these as “Random ideas mixed with common sense.”
