In the News

Steelcase CEO on How Office Layout Impacts Corporate Culture

Your office environment is not just the context for what you do, it’s an important choice itself. There is no one best environment for all organizations. Instead, plan and put together your office environment as a core component of the BRAVE culture you choose to create. Create an environment that:

Supports behaviors which lead to business productivity.
Enables people to relate to each other and to information the way you want them to relate.
Reinforces your attitude, more severe and hierarchical or more relaxed and fluid as appropriate.
Lives and breathes your organization’s values.

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A BRAVE New Approach to Finding a Job

If what you’re currently doing to find a job isn’t yielding the results you want, adjust your efforts by asking yourself these five questions:

Where play?    (Environment)
What matters? (Values)
How win?         (Attitude)
How connect? (Relationships)
What impact? (Behaviors)

Some of you will recognize this framework. BRAVE was originally developed to assess an organization’s culture by looking at behaviors, relationships, attitudes, values and environment, and was later applied to leadership. It works as a job search or job creation approach as well in the form of these five specific questions:

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Corporate Culture: The Only Truly Sustainable Competitive Advantage

In sustainable, championship cultures, behaviors (the way we do things here) are inextricably linked to relationships, informed by attitudes, built on a rock-solid base of values, and completely appropriate for the environment in which the organization chooses to operate. As Simon Sinek famously pointed out, most organizations think what – how – why. Great leaders and great organizations start with why (environment and values), then look at how (attitudes and relationships) before getting to what (behaviors).

Behaviors: What impact? Implementation.
Relationships: How to connect? Communication.
Attitude: How to win? Choices.
Values: What matters and why? Purpose.
Environment: Where to play? Context.

It’s the context that makes it so hard to duplicate a championship culture. Because every organization’s environment is different, matching someone else’s behaviors, relationships, attitudes, and values will not produce the same culture.

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