In the News

The Five Most Important Questions for BRAVE Leaders

Anyone who thinks the next 100 days are going to be anything like the last 100 days is in for a surprise. This is why we’re all new leaders all the time and must continually inspire and enable others to do their absolute best, together, to realize a meaningful and rewarding shared purpose, leveraging five questions across Behaviors, Relationships, Attitudes, Values, and Environment (BRAVE leadership) from the outside in:

Where to play? (Environment – context)
What matters and why? (Values – purpose)
How to win? (Attitude – strategy)
How to connect? (Relationships – communication)
What impact? (Behaviors – implementation)

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True Value Hardware Deploys Three Keys to Successful Culture Change

Everything communicates. You can either make choices in advance about what and how you’re going to communicate or react to what others do. It is important to discover your own message and be clear on your platform for change, vision, and call to action before you start trying to inspire others. It will evolve as you learn, but you can’t lead unless you have a starting point to help focus those learning plans.  Identify your target audiences.  Craft and leverage your core message and master narrative.  Monitor and adjust as appropriate on an ongoing basis.

The lesson to learn from True Value’s transformation is the power of a consistent message and the importance of driving that message all the way through the organization over and over again over time.  Six years in, Lyle Heidemann is still treating every day like the first day of the rest of his career.

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